21 must-have free marketing tools!

These great tools will give you a great head start with getting a handle on marketing your business. We’ve used and tested all of them & most of them are FREE!

 

 

21 must-have free marketing tools

 

 

SOCIAL MEDIA

1.          Hootsuite

Manage all of your social media channels from one dashboard and schedule your posts in advance.

 

2.         Buffer


The free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network.

3.         Boardbooster

Loop pins on Pinterest so that your account is always pinning without you having to schedule weekly time into your Pinterest boards.

 

EMAIL MARKETING

4.         MailChimp

The perfect CRM for beginner entrepreneurs. Mailchimp is so easy to use and has great templates for your first newsletters. Plus it integrates with Squarespace.

 

ANALYTICS

5.             Google Analytics

You have to use Analytics to track your website and marketing numbers. For instance you can see traffic from the different networks (Acquisition > Social > Network Referrals) or you can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on your site right now, click on Real-Time > Overview.

 

6.             Hotjar

User research can be incredibly in setting your blog post strategy. Hotjar lets you see seeing how someone interacts with your blog posts. How much of the post do they read? Where do they pause? What do they click?

 

WEBINARS/ONLINE MEETINGS

7.          GoToWebinar

One of the best webinar platforms we've worked with.

8.         Zoom

A great way to conduct meetings with clients or host video interviews because it has recording functionality.

 

PROJECT MANAGEMENT

9.         Asana

A teamwork platform that allows you to organize projects, tasks, assign due dates and communicate with your team. Definitely cuts back on all those back and forth e-mails trying to figure out what's been done and what hasn't!

10.       Dropbox

We love Dropbox. As a Brightworks Studio client you know it's how we share files. Lives on your desktop and is cloud based!

 

VIDEO

11.        Diva Light

For amazing studio quality video without a complicated set-up.

12.        Wistia

Wistia provides professional video hosting with amazing viewer analytics. Wistia also makes it easy to see viewing trends of your videos, like how far most people get through your video, when they pause or click, etc

 

AUDIO

13.        AudioJungle

Royalty-free sound clips and music for your podcasts or videos.

14.        Soundcloud

A great platform to upload, share and promote your audio recordings.

 

 

CREATIVE TOOLS

15.        Adobe Creative Cloud

We use Photoshop and InDesign daily and love that cloud membership means no more updates.

16.        Afterlight App

A good photo editing app for your iPhone.

17.        VSCO Cam App

A good photo editing app for social media images. 

PRINTING

18.        Minted.com

Gorgeous holiday cards, booklets, and pre-designed paper products.

19.        Moo.com

Beautiful products; fun range of business card sizes and a "luxe" business card option. Love these!

 

WEBSITES

20.       Squarespace

We love Squarespace for their beautiful and easy to use websites. Great SEO features & top notch security.

21.        Shopify

Selling physical goods? Then we can recommend Shopify - it handles details like taxes, live shipping rates and there's a good selection of website templates too (although most cost extra).